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Repeated exposure to your content moves them from simply knowing you to actually you.
Again, this mirrors the making friends context we’re all familiar with in the offline world.
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The power of propinquity is illustrated by a well-known finding from the Maryland State Police Training Academy.
When aspiring police officers were asked to name their best friend in their training class, most named someone whose name, when placed in alphabetical order, was very close to their own.
Research on the effects of propinquity rests on the common-sense premise that one is unlikely to become friends with someone whom one has never met.
Beyond this simple principle, however, is a set of observations and implications with considerable relevance for understanding how people move from initial encounters to the development of friendship.
The theory was first crafted by psychologists Leon Festinger, Stanley Schachter, and Kurt Back in what came to be called the Westgate studies conducted at MIT.
In the study, the strongest friendships developed between students who lived next to each other on the same floor, or between students who lived on different floors, if one of those students lived near the stairways.
Do you have other ideas for creating a trusted propinquity platform?
Propinquity refers to the proximity or physical closeness of one person to another.
Propinquity theory tells us that the more often people see your content, the better they get to know you. Each time someone is exposed to your content, they are interacting with you, your thoughts and beliefs.
This leads to a feeling of knowing you, because it mirrors how we get to know people in the real world.
The more we interact with people we know, the more we tend to like them — which has been repeatedly proven in numerous studies of romantic relationship formation.Tags: Adult Dating, affair dating, sex dating